Yomiuri on “Sharp decline in tourist spending”, with GOJ measures to certify NJ in “Cool Japan” for preferential visas
Debito.org Reader JK sends articles that indicate that the Japanese Government wants tourists to come in and spend more money (without doing the legal groundwork necessary to stop them being discriminated against), and is willing to bribe the NJ already here with preferential visas if they get certified in “Cool Japan”, i.e., become shills. Kinda smart in terms of incentive systems, but very cynical — and those critical of Japan, of course, need not apply. The pressure to unquestionably “like” Japan is already omnipresent, and now reinforced as public policy.
Yomiuri: While a record 24 million-plus foreign tourists came to Japan last year, spending per person dropped sharply in 2016, according to the Japan Tourism Agency. Fewer foreign visitors are engaging in extravagant shopping sprees, so figuring out how to use Japan’s charms to increase tourism outside major metropolitan areas and encourage longer stays is becoming an issue. […] The increase in the number of tourists pushed overall spending to a record ¥3.75 trillion, but per-person spending was down 11.5 percent from the previous year to ¥155,896, the largest drop ever recorded. Behind the decline was the yen’s appreciation from the previous year, as well as a change in the purpose of travel from “consumption” through shopping and other means, to trips aimed at “experiencing things” such as nature and culture. The government hopes to raise per-person spending to ¥200,000 by 2020.
Yomiuri: The government is considering establishing a certification test for assessing the competency and know-how of foreigners engaged in activities related to the “Cool Japan” initiative, such as anime and fashion. The aim is to accept more of these foreigners into National Strategic Special Zones, according to sources. The government intends to relax the requirements for obtaining resident status for candidates who meet certain competency criteria and conditions. The plan is aimed at foreign students graduating from Japanese vocational schools, the sources said. By creating a friendly working environment for foreigners with strong interests in Japanese culture, the government aims to increase the number of foreigners with an intimate familiarity with Japan. They could then serve as informal bridges for future exchanges between Japan and their home countries. […] The working group is considering allowing foreigners to obtain certification to stay in Japan for several years, the sources said.